PROBLEM

IWD brief with high noise: Momcozy needed an International Women’s Day film that felt authentic and empowering, not generic.

Real voices required: The brand wanted real mums on screen, with honest stories that reflect identity beyond motherhood.

End-to-end creative needed: They asked for a fully developed concept with frame-by-frame treatment, script, shot plan, and colour language that aligned with Momcozy’s brand values.

Relatability and trust: The message had to resonate globally while staying intimate and credible.

SOLUTION

Concept platform “More Than a Mom”: Adi Alfa created a narrative that celebrates mothers as multidimensional people, centering identity, curiosity, and creativity alongside caregiving.

Authentic casting and reveal: Real mums featured throughout, with Adi appearing as a final reveal to embody the message and model the balance between motherhood and a creative career.

Cinematic docu approach: A frame-accurate treatment, script, and visual plan guided production. Colour palette and shot language were designed to feel warm, honest, and modern while remaining on brand.

Purpose-led storytelling: Minimal product emphasis, maximum human truth, positioning Momcozy as an ally to women’s whole identities.

Global resonance: A concise, emotionally charged short film built to connect across cultures and platforms, driving conversation and shareability for IWD and beyond.