PROBLEM

ASICS were rolling out a new sportswear line and needed a bank of clean, consistent images of their latest trainers across sportstyle, volleyball, tennis and running. The brief was simple but high stakes: create assets for, without the stress of juggling casting, locations and crew.

SOLUTION

We took ownership of the whole shoot so the ASICS team could focus on the work, not the moving parts. We handled casting, secured the right spaces, booked the photographer and built a tight crew. On set, we kept it calm and purposeful. Every pair got the same love and attention: hero angles, profiles, outsole detail and on-foot shots. We watched the details that matter for product; true colour, clean reflections, crease control and kept the pace steady so nothing felt rushed.

We also captured a behind-the-scenes film so the story of the day could be shared with global teams and stakeholders. It adds context to the images and shows the care that went into them.